New From Aveda

We all love and cherish our old Aveda classics, but there is always something new to discover from our favorite plant-based and cruelty-free beauty care.  Aveda’s dedication to continually advancing in superior product technology becomes more impressive with each year.  So here’s a quick update on what they gave us in 2021.


nutriplenish™ masque light moisture

This hydrating treatment is a lightweight gel cream with 4x the hydration of untreated hair.  It intensely moisturizes fine to medium hair and conditions dry brittle strands to restore hydration without the weigh down.  Try nutriplenish™ masque deep moisture for very textured hair that is dry to very dry.

nutriplenish™ masque deep moisture

This rich cream surges medium to thick hair with nutrient-rich moisture and 4x the hydration* of untreated hair. Deeply nourishes and restores depleted, dull and dry hair with instant nutrient-infused hydration and shine. Hair is healthy-looking, soft and smooth to the touch. Try nutriplenish™ masque light moisture for fine to medium hair types.

Both nutriplenish™ masques feature Aveda’s own Pure-Fume™ aroma with cocoa extract, certified organic ginger oil, cardamom oil with other pure flower and plant essences.



invati brow™ thickening serum

Aveda’ new brow serum delivers thicker, fuller and denser looking brows in as little as 4 weeks with full results in 12 weeks.  Revitalize and nourish brow skin to help restore the overall appearance of brows with this non-irritating and dermatologist & ophthalmologist tested advanced serum.

*100% saw an improvement in overall brow fullness
*82% said brows looked less sparse
*85% said brows looked more youthful


invati advanced™ thickening foam

This breakthrough product instantly plumps each individual hair strand for thicker, fuller and more voluminous hair from roots to ends, that lasts all day. Adds flexible hold & shine. Fights frizz. Protects from blow drying. Helps reinforce fragile, thinning hair. Will not build up or weigh down hair. Ideal for fine to medium hair.

*90% said hair looked instantly thicker
*95% said it provided a touchable hold
*91% said it left hair visibly shiny


invati advanced™ system: rich

 Invati Advanced™ is an innovative system that reduces hair loss by 53%* and instantly thickens the hair when applied once daily.Our patented bio-fermented blend plus our Ayurvedic herb blend with ginseng and certified organic turmeric invigorates the scalp when massaged in, while certified organic amla instantly thickens the hair. Ideal for medium to thick hair; normal to dry scalp.



blonde revival™ purple toning shampoo

Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde or silver result after just one use.

blonde revival™ purple toning conditioner

Silicone-free formula instantly conditions, smooths, softens and detangles. When used with blonde revival™ purple toning shampoo, this triple-action system delivers a brighter, illuminated beautiful blonde or silver result after just one use.